6 ways Toyota Used Social Media to Rebuild Its Reputation
This had not been the protocol, Gardiner says. Toyota’s identity lay in the collective, but it realized that consumers needed to see a face and know that high-level executives were taking their concerns seriously.
So Toyota created Auto-Biography on Facebook as a platform for owners to share stories about their experiences with the brand. Cars tend to be one of the largest purchases people make, after a home and a college education, Toyota officials say. And people tend to have strong memories of their experiences in the car.
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Hi Nannette,
Good information here for clients to have a plan in place to manage crisis and restore reputation!
Thanks for your post! We appreciate your contribution.
Reblogged this on missdeevah.
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