Category Archives: Facebook

Information, articles, and commentary on Facebook applications and best practices.

Step by Step Guide to Creating Social Media Content

Good content is nothing without the proper promotion. Companies (us included) love social media because of the reach we can get. We love being able to share something and have it reach our own audience as well as others who … Continue reading

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Using Facebook groups to grow your audience

It’s true, Facebook is not what it once was for businesses and marketers. No longer can you post something and expect even 50% of your audience to see it. This is by design. Facebook makes money when businesses buy ads or … Continue reading

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Increase Your Facebook Audience

Have you noticed how hard it is lately to reach your Facebook audience? Let alone try to grow it? Facebook has significantly stymied the ability for Pages to organically reach their audience with posts. Facebook believes that users want to … Continue reading

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What is a Facebook Dark Post?

If you’re doing any sort of marketing on Facebook, you’ll have noticed a dramatic dip in your organic reach. Why? Facebook is trying to weed out more page posts in peoples’ timelines in favor of more posts from peoples’ friends. … Continue reading

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Save Time with IFTTT

Before I teach you how to use IFTTT you should probably know what the acronym means. IFTTT means If This Than Than. It’s a website which allows you to create “recipes”, these recipes allow you to automate repetitive tasks. An … Continue reading

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Marketing for Black Friday

Black Friday is a marketer’s dream; tons of customers willing to wait in line for hours to grab deals and shell out hundreds of their hard earned dollars. It is important to communicate to customers what your business plans to … Continue reading

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Five Useful Facebook Marketing Tips

Facebook is a ‘Must Have’ for any business nowadays. It is a free channel to learn about your audience, promote your business, and engage with your customers and fans. It may seem overwhelming at first glance, but Facebook is quick to … Continue reading

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The Best Length for your Social Media Posts

There are so many different social media platforms with their own nuances, it may seem hard to figure each one out. Blogs are suitable for longer form writing while Twitter is best for short bursts of information or links. Finding … Continue reading

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Utilizing Facebook Insights

If your business has a Facebook page you’re probably checking it often to see if there are new comments or likes. Your page offers many behind-the-scenes features you should be using to your advantage. Facebook pages have a tab called … Continue reading

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Social Media Image Dimensions

You may or may not be aware that social media image dimensions are constantly changing. Whether it’s Facebook or Twitter, profile pictures or cover photos, these changes allow businesses to give a better first impression. The below social media image … Continue reading

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