Author Archives: MARKIT Group

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.

MARKIT Group launches new site for Green Apron Cafe

Green Apron Cafe, a delicious meal ordering service specializing in family-style meals, was in search of a new website that would allow customers to submit orders online. MARKIT Group, in partnership with Meal Track (a website ordering technology), built Green Apron … Continue reading

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New Site Launched for Paradise Coast Marine Services

MARKIT Group has recently built and launched a brand new website for new Southwest Florida company Paradise Coast Marine Services. The site includes a custom logo and branding as well as a gallery, tours and services pages and more. Built … Continue reading

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The importance of landing pages

Landing pages, schmanding pages. You’ve probably heard the term landing pages so often that you don’t care what it is anymore. But I want to get you going in the right direction when it comes to marketing online. If you … Continue reading

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How to optimize a Google My Business page

If you’re a local business, you MUST be on Google My Business. This helps you show up on the sidebar when someone searches your business on Google. And you will also show up on Google Maps (probably the most important … Continue reading

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Custom vs. Themes for Your Business’s Website

If you keep up with the latest online, you know that sites like Wix, Weebly, and Squarespace are becoming huge players in the web design space. It wasn’t long ago when you HAD to hire a web designer to make … Continue reading

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Best Books for Copywriting

Copywriting is an art and a science. It’s all about understanding your customer, what they want, and how your product can help them. Many business owners get this part wrong, and that’s why their copy is bad. They talk about … Continue reading

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Should I expect ROI from social media?

Yes and no. While social media is great for interacting with your audience an community, it’s not necessarily the best channel for selling. People are savvy and will tune you out if you are promoting too much, that is why … Continue reading

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