Facebook’s Mobile Sponsored Stories Pay Off

The discussion on how to harness mobile for marketing continues, with companies trying a host of different tactics to win over users who prefer to network via mobile devices, rather than in person or on a computer.
Facebook is the latest winner in the mobile marketing game: its “Sponsored Stories” ad format is big news this week in the social media world. As reported by TBG Digital, AdParlor and Spruce Media, Mobile Sponsored Stories are getting 13 times the click-through rate and earning 11.2 times the money per impression, as compared to Facebook’s more traditional desktop ads.
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In direct defiance of doubt surrounding Facebook’s ability to handle a switch to mobile (which resulted in a downgrade of its IPO value), the social media giant is actually handling the transition very well. It now allows advertisers to specify if they want ads only on desktop, only on mobile, or if they want ads on both. This provides a new level of exclusivity to marketers, and they are getting on board in growing numbers.
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As data now becomes available, many leading researches are entertaining the possibility that Facebook’s new and largest source of income will be mobile-based. This is particularly encouraging and impressive, given the physically small amount of advertising space available to advertisers on a mobile platform.
Take a look at the chart below, showing Facebook’s ads performance, for further details. Proof of their success comes with the news that over the last two weeks, Facebook’s stock price has shot up 20%. It remains to be seen how Facebook will handle its mobile advertising possibilities in the future. We’ll certainly be keeping tabs on its progress.
Do you prefer to use mobile for surfing? And if so, how do you feel about mobile advertising on Facebook?

techcrunch.com

Chart from techcrunch.com. Read full story and see more stats here:
http://techcrunch.com/2012/06/19/facebook-mobile-ads/
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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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