Facebook’s Mobile Sponsored Stories Pay Off
Facebook is the latest winner in the mobile marketing game: its “Sponsored Stories” ad format is big news this week in the social media world. As reported by TBG Digital, AdParlor and Spruce Media, Mobile Sponsored Stories are getting 13 times the click-through rate and earning 11.2 times the money per impression, as compared to Facebook’s more traditional desktop ads.
Chart from techcrunch.com. Read full story and see more stats here:
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