Tag Archives: marketing

How to create a buyer persona

Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with … Continue reading

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Marketing Plugins for WordPress Websites

Building a website is about more than just displaying your information to your customers. It is also about collecting those interested customers and buyers so you can market to them later! Alright, I know that sounds a bit sinister, but, … Continue reading

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Best marketing posts of 2016

This year has been a roller coaster, to say the least. A controversial election, riots and protests, social change, and much more. We want to take a moment to bring you all up to speed on just what happened this … Continue reading

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Should you be doing webinars?

Webinars are all the rage in the marketing world. It’s like hosting a presentation but it’s accessible to anyone in the world. No longer do you have to book a conference room and do tons of local marketing only to … Continue reading

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What Marketing Automation Will and Won’t Do For Your Business

Marketing automation has been around a while. According to Marketing Automation Insider it started in 1992 but really took off in the late 2000s with the introduction of the big players like Pardot, Hubspot, Marketo, Act On, and others. It … Continue reading

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Do Contests Actually Work?

If you’re in the marketing world, you’ve seen your fair share of contests. Contests can have different end goals: increasing email sign ups, growing brand awareness, gaining an audience. Contests can go viral! And marketers love “viral” things. But contests … Continue reading

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Be personal

  In school, we’re taught to write in a professional manner. Nobody in grade school would think to use their real voice in an essay, even if that essay was an opinion piece. We write in one voice, text in … Continue reading

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