Tag Archives: content marketing

How to create a buyer persona

Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with … Continue reading

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Is your content standing out?

As marketers and business owners, we constantly hear about content marketing. It’s extremely beneficial….when it’s done correctly. And that’s where the problem comes in. Companies think they can just throw a blog up on their website and write a few … Continue reading

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3 Companies Doing Content Marketing Right

Content marketing seems like the way to “win” at marketing online these days. Everyone is doing it. Every website seems to have a blog, infographics, videos, the works. But is it actually working? For many companies, they see content marketing … Continue reading

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Why your blog isn’t gaining traffic and how to fix it

You may have the best articles in the world on your blog. You may have amazing ideas that people will love to read. But you’re not getting any traffic? One thing I ran into when I started writing blogs was … Continue reading

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How not to do content marketing

It’s not enough to just create content anymore. It used to be that you could throw up a blog, create some images, make a powerpoint and put it on Slideshare, and you’d be in the content marketing game. Those days … Continue reading

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The Pros and Cons of a Content Calendar

Are content calendars worth it for your social media strategy? Continue reading

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The Rise of Infographics

No matter where you go on the web, you will come across a colorful, informational piece of content called an infographic. The beauty of the infographic is in the way it combines written content with visualizations. The internet is increasingly … Continue reading

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