Category Archives: Marketing

How to create a buyer persona

Buyer personas get thrown around so often that many people consider them unimportant. Maybe it’s the fact that they’ve never seen the benefit or seen one in action, or that they see the act of coming up with personas with … Continue reading

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Best marketing posts of 2016

This year has been a roller coaster, to say the least. A controversial election, riots and protests, social change, and much more. We want to take a moment to bring you all up to speed on just what happened this … Continue reading

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How to delight your customers

Competition is fierce out there for businesses. Not only do you need to have a top notch product and service, you need to be ensuring you keep customers from abandoning you or switching to a competitor. Creating brand loyalty is … Continue reading

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Halloween Marketing Ideas

Halloween is nearing! It’s the perfect time to add a little Halloween fun to your marketing. Whether you post some fun images to social media or add a cute Halloween reminder to receipts (like Target did), there are tons of … Continue reading

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The Digital Marketer’s Toolbox

As a digital marketer, you have a lot of tasks you need to handle. Some days you’re creating spreadsheets, other days you’re implementing a new CRM for a client, Tuesday it’s researching keywords, and Friday you’re monitoring social media. How … Continue reading

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Should you be doing webinars?

Webinars are all the rage in the marketing world. It’s like hosting a presentation but it’s accessible to anyone in the world. No longer do you have to book a conference room and do tons of local marketing only to … Continue reading

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How not to use Instagram

If you’re on Instagram and have a public profile, you know about the unending amount of spam and emoji comments you get each time you post. It’s frustrating as a social media marketer to see the amount of spam and … Continue reading

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