Category Archives: Email

HTML vs Text Emails: Which has higher engagement?

If you’re new to the email marketing world, you’re probably wondering what the big deal is between HTML and text emails. “HTML is always better, it just looks better. People want nice, professional looking emails.” This is a common argument … Continue reading

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How to send engaging newsletters

The newsletter, it has ebbed and waned in popularity throughout the ages. It first sprung about in paper form through the mail, and there are many businesses and communities that still rely on these to drive traffic and interest. Nowadays, … Continue reading

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Great emails from real companies & why they work

Email marketing seems like a buzz word nowadays. Some businesses think it’s a passing trend, while others just don’t know how to start. For now, email marketing is one of the best ways to get your product or service out … Continue reading

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Building an email list isn’t easy- 5 tips to help grow yours

It’s tough out there. The market for your attention is huge! Everywhere there are free downloads, pdfs, coupons, ebooks, webinars, all created to drive your limited attention to one company and get you to give up your precious email. How … Continue reading

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How to start collecting emails and what to do with them

No matter what kind of business you are, you can benefit from email marketing. “Email marketing, I call it spam!” You may be thinking this, and yes, there is a fair amount of email marketing that is spam. But if … Continue reading

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Small Elements That Can Make or Break Your Email Campaigns

Knowing how to create an effective email campaign, whether it’s B2B, B2C, lead nurturing, informational, a cold-email, or transactional email, is growing in importance. It used to be that you could just write up a quick email, or use a free … Continue reading

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The Best Marketing Newsletters You Actually Want to Open

Newsletters. As a marketer, they are things we love to create, because we know the power in designing and crafting one that people will actually open. As an email user, newsletters are probably the bane of your inbox-zero existence. Most … Continue reading

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