Category Archives: copywriting

Best Books for Copywriting

Copywriting is an art and a science. It’s all about understanding your customer, what they want, and how your product can help them. Many business owners get this part wrong, and that’s why their copy is bad. They talk about … Continue reading

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Copywriting for business owners

There’s writing and then there’s copywriting. Copywriting is the type of writing you do if you’re trying to sell or convince, usually through advertisements, a landing page, a sales page, your product copy, emails, etc. As a business owner, you … Continue reading

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The Best Marketing Newsletters You Actually Want to Open

Newsletters. As a marketer, they are things we love to create, because we know the power in designing and crafting one that people will actually open. As an email user, newsletters are probably the bane of your inbox-zero existence. Most … Continue reading

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Tips to Improve your Copywriting

If you don’t know the difference between copywriting and content writing, then this article is for you. Copywriting is about writing in a way that helps sell your product or service by convincing the reader to take action. It is … Continue reading

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