Category Archives: Advertising

Best Books for Copywriting

Copywriting is an art and a science. It’s all about understanding your customer, what they want, and how your product can help them. Many business owners get this part wrong, and that’s why their copy is bad. They talk about … Continue reading

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Creative Christmas Marketing

With every holiday comes the marketing strategies or advertising campaigns. No business is going to let a holiday (especially one as big as Christmas) pass by without using it to promote themselves (this is marketing, people!). There are good ways … Continue reading

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9 Inspiring TED Talks for Business Owners

If you haven’t seen a TED talk, let alone heard of them, you are missing out. TED, which stands for technology, entertainment, design, began as a conference with the slogan “Ideas Worth Spreading”. It started in 1984 as a one-off event, … Continue reading

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4 Local Search Marketing & SEO Mistakes

1) IGNORING THE DATA AGGREGATORS: “While you may be implementing a new strategy this year, don’t forget the basics. Site submissions to directories, specifically local directories, still matter. In the case of local businesses and the recent algorithmic at Google, one could … Continue reading

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Marketing Towards Men Infographic

As with all marketing strategies, you must take your audience into account. Is your company marketing to men? If so, your marketing strategy may differ than if you market to the elderly or women or children. This info graphic lays out 10 things … Continue reading

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Social Media Advertising: What’s New

At MARKIT Group, we make social media marketing a priority, so it’s always fun to see new things come up. It will be interesting to see how new advertising efforts for both Twitter and Facebook will pay off for businesses and … Continue reading

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5 Important Social Media Metrics

Here’s a great article from Social Media Today sharing the findings of Hub Spot on 5 important social media metrics you should be watching out for in your marketing campaign. Are you taking full advantage of your outreach and sales … Continue reading

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