How to optimize a Google My Business page

If you’re a local business, you MUST be on Google My Business. This helps you show up on the sidebar when someone searches your business on Google. And you will also show up on Google Maps (probably the most important part in my opinion).

Think about the last time you took a trip and wanted to find a restaurant. Most likely, you went on Google Maps and typed in “restaurant” or “pizza” or “burgers”. Then you tried to find a place nearby. You don’t really want to Google “Burgers Nashville” because you might find a place that’s 10 miles away, and you want to walk. Google Maps will bring up the burger places nearby.

But if you’re a burger restaurant that isn’t on Google My Business or Google Maps, you won’t show up. And you’re probably losing business because of this.

How to Get a Google My Business Page

First off, you need a Gmail account. Then, you have to go to Google.com/business.

google my business.png

Then it will bring you to a map where you can search to see if your business is already listed. If it isn’t, Google will send you a verification code either by mail or some other method. Once you get the code and enter it, your business is verified!

If your business happens to be listed but is claimed by someone else, now you have to figure out who has the listing and try to get in contact with them.

Information to Enter

Now that your business is verified, you can start adding all the details.

This includes:

  • Business Name
  • Categories
  • Address
  • Hours
  • Special Hours
  • Phone
  • URL
  • Amenities (Often Google will add these automatically)
  • Photos

How Important Are Reviews?

Google Business reviews are often overlooked when it comes to local businesses. Instead they focus on sites like TripAdvisor or Yelp.

You should be funneling customers to fill out a review here. Especially because people will see the reviews if they type your business name into Google and if they find you on Maps.

Maintaining & Updating

A big mistake people make with Google Business is that they set it up and forget about it. Anytime you change something within your business such as hours, holidays, payment methods, etc, you need to be updating your listing.

I have run into the issue of wrong hours on Google Maps so often that I don’t trust the listed hours for a business anymore. But many people do, and they will be upset if you say you’re open until 10pm but now you close at 9pm.

Every month you should be adding new photos, replying to reviews, and making sure all of your business’s info is correct.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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