Custom vs. Themes for Your Business’s Website

If you keep up with the latest online, you know that sites like Wix, Weebly, and Squarespace are becoming huge players in the web design space. It wasn’t long ago when you HAD to hire a web designer to make you a website, unless you knew HTML, CSS, Javascript, and other coding languages to build one yourself.

For most business owners, you don’t have time to learn all of this, so you outsource the work to a design shop. But now, these website building platforms make it so easy that just about anyone can make a site. But is it worth it?

Why use a website builder?

Website builders are useful for one reason, you can do it yourself. They generally come with standard templates that you can fill in with your information, photos, and products and then you’re ready to go.

These sites make it easy to not only build the site, but also to edit it later on.  Many of these newer builders also feature mobile responsive themes so they look great on phones and tablets.

Why you shouldn’t use a website builder

These builders are great for getting something up and running quickly. If you need an MVP (minimum viable product) site to test out a concept, then these are a good idea because they’re relatively cheap.

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But if you’re looking for a custom site, you’re out of luck using a site like Wix or Squarespace. The templates are meant to be easy to use and build, but that makes it hard to create anything custom to your business.

Using a web designer means you get exactly what you envisioned, not a “close enough” version.

You can still have the ease of updating capabilities that sites like Wix or Weebly offer if you use CMS platforms like WordPress. Just make sure to let your designer know when you’re outlining the scope of your site.

Using a website building platform also means you’re limited to what they offer. If you are a restaurant and want to add in a function to let someone order and get delivery, you’re stuck with what your platform lets you do. If you have a custom site, that can be built in.

What’s the conclusion?

It’s really up to you! If you just need a basic portfolio or brochure site to lay out your information and a few photos, and maybe host a blog, then a website building platform is fine.

If you want to make a great impression on your audience, include custom features and get the site looking just how you envisioned, then you need to hire a web design agency.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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