Building a website is about more than just displaying your information to your customers. It is also about collecting those interested customers and buyers so you can market to them later!
Alright, I know that sounds a bit sinister, but, to put it bluntly, many websites don’t do a very good job of collecting info on their visitors and customers or improving the way their customer interacts with their site.
Case in point, go to any local business’s website in your area. It’s fine, I’ll wait. Do they have an email capture form? Probably not. If they do, does it say something like “Sign up for news”? I’d venture to guess that almost nobody signs up for that, and if they do, the website likely doesn’t even send out emails or newsletters.
There are so many ways to improve the visitor experience on your website and to market your website better.
In another article, I’ll go through ways to improve your lead capture system, but in this article, I’ll show you a few cool marketing plugins to help improve the marketability of your site.
This is probably the most popular SEO plugin, and for good reason. It makes SEO so simple that anyone can do it. At the bottom of any post or page in the editor, you’ll see fields where you can fill in additional information to help improve the search engine optimization of your posts and pages.
There’s a free and a premium version.
The last thing your site needs are tons and tons of broken links. There’s no time for you to possibly site and go through each and every link. This plugin shows all the broken links so you can pop in and fix them easily.
From the name, you’re probably wondering what the heck this is. It’s a way to reduce spam comments on your blog. Just install it, you’ll need it.
Ever wonder if an alternate title you had thought up would have gotten more clicks and opens? Well, Title Experiments Free lets you A/B test blog titles!
Use one of the many Twitter plugins to allow your visitors to easily share your content on Twitter.
If your site doesn’t have an area to collect or display testimonials, you’re missing out on a lot of social proof. Showcase your testimonials all in one place.
Now you can A/B test which featured image gets the most clicks for your blog posts.
Have you ever read an article and seen a “related post” link between two paragraphs? You can use this plugin to add these types of links to your blog posts to ensure you get your readers staying on your site longer.
Ever notice those sites that have the bar full of social media icons? Use this plugin to get a similar bar on your site. It makes it super easy for visitors to share your stuff.
Make your posts look really professional. This plugin let’s you add an author box to your blog posts which includes a photo, name, and description. Kind of like what you see on news and magazine websites.