Marketing Plugins for WordPress Websites

MARKETING PLUGINS for your WordPress site - MARKIT Group.png

Building a website is about more than just displaying your information to your customers. It is also about collecting those interested customers and buyers so you can market to them later!

Alright, I know that sounds a bit sinister, but, to put it bluntly, many websites don’t do a very good job of collecting info on their visitors and customers or improving the way their customer interacts with their site.

Case in point, go to any local business’s website in your area. It’s fine, I’ll wait. Do they have an email capture form? Probably not. If they do, does it say something like “Sign up for news”? I’d venture to guess that almost nobody signs up for that, and if they do, the website likely doesn’t even send out emails or newsletters.

There are so many ways to improve the visitor experience on your website and to market your website better.

In another article, I’ll go through ways to improve your lead capture system, but in this article, I’ll show you a few cool marketing plugins to help improve the marketability of your site.

SEO Yoast

This is probably the most popular SEO plugin, and for good reason. It makes SEO so simple that anyone can do it. At the bottom of any post or page in the editor, you’ll see fields where you can fill in additional information to help improve the search engine optimization of your posts and pages.

There’s a free and a premium version.

Broken Link Checker

The last thing your site needs are tons and tons of broken links. There’s no time for you to possibly site and go through each and every link. This plugin shows all the broken links so you can pop in and fix them easily.

Akismet

From the name, you’re probably wondering what the heck this is. It’s a way to reduce spam comments on your blog. Just install it, you’ll need it.

Title Experiments Free

Ever wonder if an alternate title you had thought up would have gotten more clicks and opens? Well, Title Experiments Free lets you A/B test blog titles!

Click to Tweet

Use one of the many Twitter plugins to allow your visitors to easily share your content on Twitter.

Testimonials

If your site doesn’t have an area to collect or display testimonials, you’re missing out on a lot of social proof. Showcase your testimonials all in one place.

A/B Image Optimizer

Now you can A/B test which featured image gets the most clicks for your blog posts.

Inline Related Posts

Have you ever read an article and seen a “related post” link between two paragraphs? You can use this plugin to add these types of links to your blog posts to ensure you get your readers staying on your site longer.

Floating Social Media Icons

Ever notice those sites that have the bar full of social media icons? Use this plugin to get a similar bar on your site. It makes it super easy for visitors to share your stuff.

Fancier Author Box

Make your posts look really professional. This plugin let’s you add an author box to your blog posts which includes a photo, name, and description. Kind of like what you see on news and magazine websites.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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