Your website should be your baby. Even if you have a storefront, your site should be treated as if it were its twin. Ok, what I’m trying to get at is that your website is important! It shouldn’t be thought of as the stepchild to your brick and mortar storefront, and if you’re only online-base your website should serve an even more important purpose in your business.
But the sad fact is that many businesses still aren’t investing the time and money into building a great website. Maybe your nephew who just learned HTML set it up for you, or you hired an overseas developer on UpWork. These options are fine for getting started; you’re a business owner, you aren’t expected to know how to build your site, but that’s why there are web developers!
What could be wrong with your site?
If you’re not tech savvy, you may not think there’s anything wrong with your website. It loads, shows photos of your products, has the basic information. But there are tons of things behind the scenes that you may not notice are impacting your website.
Loading speed refers to the amount of time it takes for your website’s pages to load. This can cause your bounce rate to jump because people expect very fast load speeds. Check your websites speed here.
If you are linking out to different website, be wary of broken links. This means if you have an article and it links to a post on Forbes.com, if that post gets taken down, now your link is broken.
Missing or Broken Images
This is usually an easy fix. If you load your site and notice that images are coming up as errors, you’ll need to reupload those images. It’s important to catch these early, as a savvy customer may take it as a sign that you don’t regularly check your site.
Bad URL Structure
Have you seen webpages with a URL like www.website.com/12902/gen.pl?id=standard? You can do better than that! You want your URLs to be easy and somewhat memorable such as www.website.com/FAQ. This way, users can easily navigate to those sites, and your website is more SEO friendly.
No Form or Call to Action
This is a huge mistake on older sites. Email marketing has really come into popularity in just the last few years and many sites do not have forms to capture lead information. If they do have forms, the forms offer no validation, and no autoresponder to let the lead know their information was successfully sent.
This is a huge one! How many people do you see walking around looking at their phones? It’s easy to see why mobile web browsing is becoming so huge. If your website is not mobile friendly or responsive, then you may be losing out on these potential customers. A responsive site will change the layout of the site to fit the screen it is viewed on (desktop, laptop, tablet, phone) to offer a better viewing experience.
Why else should I redesign my site?
One of the biggest reasons a company would go about redesigning their site is to update the look and design. After a few years, styles and tastes change and you want your website to feel up-to-date and fresh. With an actual web design agency, you’ll get a designer to create mockups of your future site and a web developer to implement everything.
Another key reason is for an updated backend. If you are a shop, but don’t offer eCommerce, it’s time to do a redesign. A web developer can help you figure out what the best eCommerce backend is, even one that is user friendly enough for you to use later on. You’re missing out on potential sales if you don’t have this on your site!