Great emails from real companies & why they work

Email marketing seems like a buzz word nowadays. Some businesses think it’s a passing trend, while others just don’t know how to start. For now, email marketing is one of the best ways to get your product or service out in front of your audience in a timely, semi-unobtrusive manner.

Email marketing is popular because it’s an opt-in channel. Banner ads, mailers, and the like are spray and pray approaches to reaching your audience. You hope that at least a few people respond to your ad, but you know that 90%+ will not. With email marketing, the only way for people to get your emails is if they are interested enough to sign up. That means most people on your list are a captive audience (as long as you haven’t bought a list or signed people up yourself).

Just engaging in email marketing is not enough. Back in the 90s, you could get away with an email that boasted about your products and services and expect a decent click through rate. But now, you are competing with local and global businesses that also have email marketing strategies. Big companies have teams of people working on their emails, while you may just have yourself to rely on.

We want to give you some inspiration to help you come up with unique, fun emails that engage your audience and make them actually want to open them up.


Google Express
Abandoned Cart

Why is this email great?
It’s written in “human” language as opposed to business-speak. And it’s a simple nudge to let the customer know that they didn’t finish shopping.


Chick Fil A

What is this email great?
It’s minimal, simple, and gets the point across. The call to action is to download the app, nothing more.



Why is this email great?
It’s a heartfelt thank you from the CEO that you actually want to take the time to read. It celebrates a win, going public, and thanks customers for helping with their success.


CD Baby
Order Confirmation

Why is this email great?
This is a classic in the email marketing space. It’s very fun and a joy to read. It’s a way to make the CD Baby brand seem more human.



Why is this email great?
It’s a way for the company to nudge you to come back to their site and it celebrates a “win” for the customer.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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