Learn the basics of SEO series: On-Page SEO

If you haven’t read our other two posts in the Learn the basics of SEO series, you should go back and read them now (or don’t I won’t force you). The first one is about keyword research the second is on how to use those keywords.

Now we’re going to discuss the practice of on-page SEO. This is where you optimize certain web pages on your site to rank for a specific keyword. There are very basic things you can do like using proper heading tags, and there are more advanced things like boosting site speed.

There are a ton of resources on this topic, so I’m not about to re-teach them all here. Instead I’ll be referencing one of the biggest sites in the SEO space: Backlinko.

The basics of on-page SEO

This is probably the best representation of on-page SEO you will get online. It’s from Brian Dean at Backlinko. Take a good while to go through it and try to understand each piece.


Brian mentions 16 factors that both search engines and users love. He makes this distinction because you’ve probably seen sites that use awkward phrasing like “We have the best pizza New York City” because they want to rank for “best pizza New York City”. Sure, search engines may like this exact keyword phrasing but users will hate it.

I won’t attempt to explain everything in this infographic, Brian does a good job at explaining. But I will go through a few things that aren’t covered.

Leverage SEO-Friendly URLs

If you’re using WordPress, the way to change your URL structure is to go to Settings- Permalinks and change it to “Post Name”.

Adding H Tags

If you’re not super savvy with HTML, don’t fret it’s very easy. If you’re on WordPress, just go to your post and within the editor click the “HTML” option at the top right of the content box. From here you can add your <h1>, <h2>, <h3> tags.

Boost Site Speed

Boosting site speed can be tough, because there are many factors that influence it. Head to Google’s PageSpeed Insights and see how fast your site loads. They will give you tips on how to make your page load faster.

As an example I used our blog “Learn the Basics of SEO Series: How to use keywords”. We scored a 63/100 for mobile which isn’t too great. But we got an 80/100 for desktop.



LSI Keywords

LSI stands for Latent Semantic Keywords. There’s a site called LSI Graph which can help generate LSI keywords for you.

I typed in “on page SEO” and got keywords like:

  • seo on page optimization
  • on page optimization
  • latest on page seo techniques
  • on page seo guide
  • off page seo
  • on page seo tips
  • best on page seo techniques
  • on page seo definition

Image Optimization

When they mention changing your Alt Text that means when you’re adding an image there are properties you can change. On WordPress you can go the an image’s settings and add Alt Text.

Add social sharing buttons

If you’re on WordPress, there are tons of plugins that let you add social sharing buttons. Be sure to pick one that has good reviews, as you don’t want to add a plugin that doesn’t work, hasn’t been updated, or is malicious. One I recommend is SumoMe.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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