Social media tools to make your job easier

Social media can be a lot of work. If you’re managing one huge client with millions of followers and likes, you can often feel overwhelmed by all the feedback and comments you have to respond to.

If you’re part of an agency managing multiple accounts at once, you won’t want to spend all day going through each account by hand, you’ll want to see them at a glance.

Social media doesn’t need to be overwhelming. We put together this article as a guide to some of the popular tools out there (many of which we use here) and talk about how they can help with everything from content curation to creating graphics to being aware of @ mentions.

Now, that’s not to say that using these tools will make social media a breeze. It still takes time and effort to create engaging posts, understand what your audience wants and likes, and respond to comments both negative and positive. These tools are available to help reduce some of the redundancy that can get in the way of producing great social media posts.

Content Curation

Creating content is one of the key tasks for a social media manager or business owner running an account. You need to get into the mind of your audience and really understand what they want, not what you want to post. Many business owners make the mistake of posting all about their company. Here are some sites to help you find great content to share.

Feedly
A feed based on topics and sites you want to follow

Pinterest
Everyone knows this one. It’s useful for finding visually-appealing content.

Quora
This is a Q&A site which very well-thought-out answers

Medium
It’s a blog publishing platform that is really taking off

Instagram
Use Instagram to find user generated content and be sure to credit the creator

Nuzzel
This site helps you discover new top stories from your friends or those you follow on Twitter

Management Tools

Hootsuite
This is one of the most popular social media management tools. You can see your accounts at a glance and view everything from Twitter to Instagram to Facebook to LinkedIN feeds.

Buffer
This site allows you to schedule and post to Twitter, Instagram, and Facebook very easily. They have a browser extension that makes the process very simple.

Tailwind
I haven’t used this yet, but it’s a Pinterest tool that lets to schedule pins and repins.

Graphics Tools

Canva
This one is my favorite. It’s a super easy to use online graphics creator with pre-built templates that even a non-designer can use.

Pablo
This image creation tool from Buffer let’s you design and create social media images in as little as 30 seconds.

Pexels
Find great-looking stock photos to use in your graphics

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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