Should you be doing webinars?

Webinars are all the rage in the marketing world. It’s like hosting a presentation but it’s accessible to anyone in the world. No longer do you have to book a conference room and do tons of local marketing only to get 10 attendees (if you’re lucky).

Webinars are easy to set up and if the content is good and you market it right, you can get dozens or hundreds of attendees.

What’s the point of a webinar?

The purpose of a webinar is to provide useful information to your audience. You want them to see you as an expert in your field and as a trust authority on the subject. Webinars are the new blog posts. Someone who attends a webinar is usually also a high value lead. Who else but the most interested in your subject would take a hour out of their day to listen to you present?

Webinars are also a great lead capture tool. When someone signs up for a webinar, you will usually ask for some contact information like name, email, company name, title, etc.

What should you have in place to do webinars?

First, you need webinar software.

There are tons of options out there, here are a few to check out.

Webinar Jam

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Webinar Ninja

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Next, you need your sales funnel and emails in place.

Your sales funnel is what will take these new leads from webinar to purchase (hopefully). The emails you set up will remind people about the webinar up until the day, then may also send them a recording if they weren’t able to attend. If they did attend, they’re a good prospect to continue marketing to.

But don’t go straight for the sell too hard. You still want to keep establishing trust and authority with your lead, not scare them away with a hard sell.

It’s really up to you how you plan your email sequence. It’s a trial and error process and maybe you won’t get it right the first time, but you can tweak it and keep trying.

This free email course from LeadPages shows you just how to set up a webinar sales funnel.

This article from Wishpond will talk through how to set up a sales funnel using webinars.

Work on your presentation

Don’t let your presentation fall to the wayside, this is the reason people signed up for the webinar. They want to see great content and learn something new.

Don’t rehash boring topics like “How to set up a Facebook Page”, think of something related to your business. If you’re a marketing firm specializing in SEO, do something on local SEO tips or ways to optimize your on-page SEO. It will establish you as an authority on the topic and for those watching the webinar who want to do this but don’t have time, they’ll want to hire you.

Create your presentation in Powerpoint or Keynote. Don’t put tons of words on the screen, you want to let the slides be a guide. You will be filling in the blanks as you speak. You don’t want everyone reading the slides and missing what you say.

Now you need to practice. Don’t think that just because you created a slideshow means you’re done. You need to be charismatic and fun to watch. People will tune out if you’re monotone and dull.

Just put the finishing touches on the slides and your pitch (which usually happens at the beginning so you capture everyone there) and get set for the big day!


About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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