We try to stay on top of things almost every chance we get. When we’re at work we want to be up to date on whatever is happening with the company, coworkers, the industry. You try to keep up with skills, news, politics, gossip, trends. Social media sites are the way many of us stay relevant. We can see what’s happening in our social sphere, as well as what is trending in the world.
But what does this have to do with marketing your business? Well, many companies successfully using social media to connect with customers are engaging in this practice. Take for example Kayak. This site lets you search for flights, hotels, and rental cars to find the best deal. The company recently created a contest called #MovetoCanada, after Super Tuesday when there was an uptick in the search “Move to Canada” on Google. For those not familiar with this trend, people in the US exclaim that they will move to Canada if their chosen presidential candidate doesn’t win. This was the company staying on top of the news cycle.
You may not be able to use the news cycle to your advantage every week or month, but it’s always good to stay up to date on what’s happening in the world, especially something that may be related to your industry. For Kayak, #MovetoCanada was very relevant to their business. But for a plumber, this same contest would not have worked as well. So it’s important to pick wisely the topics you tackled with your marketing.
It’s also important not to be late to the trend. Last year, a huge trend that took the internet and media by storm was a mysterious dress that some people decided was blue and others thought gold. Doing a post on this dress now would likely do more harm than good. It would show that your business is not current with what’s happening.
How do you stay on top of everything when there is so much out there? Here are a few good websites to check each day to see what is trending.
The “Front page of the internet” is the source for many media outlets. This site features user submitted content, anything from photos to articles to videos. It’s one of the best sites to see what is trending right now.
To scour Twitter for trends, use their “trending” section to see what hashtags are being used most frequently. They change constantly so keep checking them throughout the day.
Create a Feedly and you can keep track of tons of sites and blogs. Create categories and check up on what these sites keep updating each day.
Create an alert that is delivered to your inbox anytime a certain keyword is used online.