If you haven’t seen a TED talk, let alone heard of them, you are missing out. TED, which stands for technology, entertainment, design, began as a conference with the slogan “Ideas Worth Spreading”. It started in 1984 as a one-off event, and has since become so huge that it’s nearly impossible to get tickets to an event. Official TED talks are highly sought after events, and speakers, who aren’t paid, spend months rehearsing their talk. These speakers range from people like Bill Clinton, Al Gore, and Bill Gates, to tv show host Mike Rowe, professors, and researchers. TEDx are independently held events not officially run by TED.
As the conference grew more popular, the talks started to get posted to the TED website. Altogether there are over 2000 TED Talks posted and they have been viewed over a billion times.
Alright, enough about the history. TED Talks are amazing and addictive because they are so insightful. Here are some of the best TED Talks to inspire those who own a business.
Life Lessons from an Ad Man
During his talk, Rory Sutherland makes “the daring assertion that a change in perceived value can be just as satisfying as what we consider ‘real’ value”.
What Physics Taught Me About Marketing
“Physics and marketing don’t seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton’s second law, Heisenberg’s uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.”
The Single Biggest Reason Why Startups Succeed
Just the title is captivating to startup founders and entrepreneurs. Don’t you want to know that reason?
Got a Wicked Problem? First, Tell Me How You Make Toast.
That seems fairly simple, making toast is easy. Well Tom Wujec uses this task to get people and teams to understand how we can solve bigger, more complicated problems.
Profit’s Not Always the Point
If profit isn’t the point, then what is? Manwani is the COO of Unilever, and he explains why profit isn’t the purposed of their brand.
The Puzzle of Motivation
Motivation is one of those things we struggle with when starting a business. Some days it shoots through the roof, other days it is zapped. How can you stay motivated and get others motivated.
How to get your Ideas to Spread
If you have read any of Seth Godin’s books, you will know why this talk is so inspiring. His ideas are the basis of many great businesses, and will seem obvious after reading them. You will wonder why you never thought of them in the first place.
Why Work Doesn’t Happen at Work
You are probably thinking, yes it does, my employees are hard at work when they’re in the office. But Jason Fried knocks that idea on its head and explains why the office may not be the best place to get work done.
How Great Leaders Inspire Action
This is one of the most viewed talks of all time. I won’t spoil it. You’ll see why.