Marketing for Thanksgiving

Thanksgiving is all about food and family. Brands are appealing to our taste buds and need for companionship during this holiday. It’s a great idea to include Thanksgiving into your marketing where it makes sense. Here are some excellent Thanksgiving marketing examples from the big brands out there like Oreo and Travelocity.

This marketing campaign from 2013 is all about preventing travel headaches. It makes a lot of sense to appeal to the Thanksgiving travelers. Travelocity has nothing to do with food, so appealing to tastes doesn’t add up. So their approach of offering travel tips on Twitter and Vine using their “Roaming Gnome” is perfect (and fun)! This year (2015) Travelocity has their Thanksgiving Survival Guide.

Oreo always has some clever social media posts. Last year they came out with #OreoCookieBalls and showed people how to make cute turkey Oreo balls.

Via Oreo Twitter

Via Oreo Twitter

Taco Bell
In 2014, Taco Bell came out with their twist on Thanksgiving dishes. Behold Taco Bell’s Friendsgiving Feast menu. They created items that include their menu items. The main course is a crispy skinned turkey roulade with Cinnabon Delights Mole and cranberry foam, heriloom roasted root vegetables with parsnip puree and creamy jalapeno sauce creme fraiche.

Via Taco Bell

Via Taco Bell

Ideas for you to use
– Be human, don’t try to sell , it’s Thanksgiving!
– Save the selling for Black Friday
– Create festive graphics
– Thank your customers
– Have fun!
– Post recipes

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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