Before the internet, Yellow Pages was the default place to submit your company. People who knew they needed a plumber would look under the plumbing category and find all the plumbers listed in alphabetical order. This is where the rise of businesses with unfortunate names like AAA Lock and Key, or AAA1 Plumber. They were using these names to game the Yellow Pages system.
Technology has changed the way people look for businesses, services, and products. Nearly everyone will first search online. Pew Research found that 84% of American Adults use the internet today, as opposed to just 50% in 2000. Back in 2012, Pew found that 51% of adults get news and information about local restaurants, bars, and clubs from the internet. And 47% of adults rely on the internet for information about other types of local businesses.
Now, local businesses must create websites to be found on search engines. It is important that your company has a presence online, even just a simple site. We’re going to show you what it takes to have a well designed website online that will impress customers enough to give you a call.
Your domain name is what people type in the search bar to find you. If your business is Bob’s Plumbing, you’d like to get http://www.bobsplumbing.com. But the domain name space is crowded with people buying up names and sitting on them, waiting for someone to come along and buy for a high price. If your first choice isn’t available under .com, try .net. Try to stay away from .biz or others like it, as .com and .net are the most popular. For Bob, his first choice was taken, so he purchased bobsplumbingnaples.com, including the city in which he is located.
Now that you have your name, you need a website designed. You could try to figure it out yourself, or buy a theme and just fill it out with your information, but it won’t be very inspiring to future customers. You want to engage them, and give your business a professional look. Hiring a web designer will allow you to create a custom website that fits the vision you have. They can steer you in the right direction and give you ideas if you aren’t sure what you want.
Once your site is online, you need information in it. The way you word things makes a difference. You want your writing to show your company’s personality. Copywriting can help induce viewers to take action, and helps get your point across better. It’s worth it to hire a professional copywriter to write your service and product descriptions, they know what sells and what doesn’t when it comes to writing.
Search engine optimization will help you get seen on search engines. Back when people would start their business name with AAA to be at the top of the Yellow Page’s listing, SEO can help you get listed near the top for particular keywords. If you are a plumber in Naples, you will want to target popular keywords like Naples plumber or plumbing Naples. An SEO agency will find these popular keywords and help optimize your website and content to get you on the front page of search engines. For extremely competitive terms like fashion, it will be impossible to reach the front page. So it is important that you make sure your SEO agency is giving you realistic expectations and not trying to sell you something they can’t provide. Ranking for a “long tail keyword” such as Naples plumbing company is much easier than ranking for a broad term like plumbing.
User Experience Design
This may go along with web design, and your web design team can help guide you on this. User experience design refers to adding elements and ensuring that your website will be easy to navigate. If your website is confusing and hard to click through, users will leave frustrated and you will have lost a sale. It is important to understand why a user is coming to your site and make sure you make it as easy as possible for them to find the information they are looking for.
So those are some of the key elements every website needs. If you are looking for a new website, or in need of a redesign, we urge you to give us a call. We have designed and redesigned websites for many clients in fields like real estate, restaurants, e-commerce, and more. We’ll guide you every step of the way! 239.676.9756