At MARKIT Group, we’re here to support your business, get your name out there, and help you increase sales. We don’t just do this with marketing. Marketing is a huge part of the equation, but it is not the whole piece. Using marketing, we can create events, engage on social media, defend your brand’s reputation, get the press buzzing, and more. A crucial point that some business owners may gloss over is making that first impression on customers. There are so many companies and brands out there, customers have a hard time choosing. One great way to make a perfect first impression is with your branding and design. If a customer sees cluttered, messy ads or a website that is all over the place, they will immediately step away. There is so much competition out there, you need to do everything you can to stand out.
Branding doesn’t just mean creating a logo. Branding is about creating a whole feel and tone for your business. Branding can include a logo, business cards, stationary, a website, and more. Your branding needs to be cohesive; it must speak a certain message across various mediums. If your business cards are professional, but your website contains comic sans, customers may wonder what type of business you are.
If you look at a popular company like Walmart, their message comes across on their website and promotional materials. They are the low cost king, and, although their website, logo, and ads aren’t cheap looking, their brand is cohesive. If Walmart’s website was full of cursive, and fancy graphics, you would wonder what type of value they are offering….are they low cost or expensive? Certain design elements convey certain messages.
Branding is not something to be taken lightly. It takes time to create a brand that really reflects your business. Here are some tips to help you get started.
- Look for inspiration
This doesn’t mean you should copy another company’s branding. Instead you should seek out your competitors and see what their branding conveys about them. Great sources of inspiration include Logo Pond, Dribbble, and Behance.
- Define your message/value to customers
Are you a company offering high-end products or services? Well, your branding better live up to that promise. Figure out the message and value you want customers to get from your business. Then reflect this in your branding.
- No comic sans
This is just a nitpick tip. Even if you like comic sans, you shouldn’t use it in your branding. Period. The font gives off a childish vibe that no company should present to customers. Even if you are offering products or services aimed at kids, there are plenty of other fonts to choose from.
- Seek out advice
If you are not a professional designer, or a design enthusiast, it may be best to leave this task up to the experts. Graphic designers have years of experience creating logos, and brand identities for companies. They will be able to translate the thoughts from your head into a cohesive brand image.
If you are planning to rebrand, create a whole new brand, or just want some graphic design advice, don’t hesitate to contact us. We are the brand design experts in Naples. 239.676.9756