Yeah, social voice. It’s the tone you use when you’re posting and interacting on social media. Maybe you want your brand to engage with the younger crowd, so you add in slang, maybe even a curse word. For the old crowd you keep your tone more mature. Whatever you want your social voice to be, you need to pick one and stick to it. If you aren’t sure what exactly social voice means, we have a few examples to help you understand.
Below is an article from Social Media Explorer on influencers they see as having a great social voice. These users are individuals, but many represent businesses such as Oli Gardner from Unbounce. We recommend reading this and checking out their accounts to see how they have crafted their social voice.
Top 5 Badass Twitter Influencers to Inspire your Social Voice
Social Media Explorer