Tips for Posting Facebook Ads

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Facebook is still going strong, it has 1.44 billion active monthly users, more than any other platform. That still means there are tons of people to market your product to. Whether you are looking to advertise locally or market your web-based product or service, Facebook ads may work for you. Here are a few tips to help you create the perfect Facebook ad for your business.

Know your audience
If you don’t know your audience, you may need to work on that. But if you do, this will help you a lot when creating and targeting your Facebook ads. You can target by gender, age, location, and interests. Using just these criteria, you can segment everyone on Facebook into people you think are most likely to buy your product. Make sure you don’t put your ad in front of the eyes of everyone on Facebook. You may think everyone is a potential buyer of your product but unless you sell water or some other basic necessity, that won’t be the case. You will have a much better chance of gaining a sale by segmenting. You can even create multiple audiences and test out different ads.

Know your goal
Why are you posting this Facebook ad? Here are some popular goals for Facebook ads:
– Get people to like your page
– Promote a sale/ new product
– Download your app
– Get people to your website
– Garner more sales

Pick the right image
You can’t use just any image to get your audience engaged. You need to craft the perfect image or graphic. It is worth it to spend a little time creating this image. If you aren’t sure what to do, look at what your competition is up to. This may help you figure out a direction to go in. Your image can only have 20% text, and Facebook will let you know if you are over the limit.

Craft your message
Your message needs to be spot on. Your image says a lot, but whatever your image doesn’t say should be spoken in the text of your message. Make sure to put appropriate links and craft your tone to your audience. But don’t say too much and bore your reader to death. They have so many more things to attract their eyes so you want to stand out or offer something compelling and worth sharing.

Test out a few different text and image combinations and track what works. Don’t worry if your first attempt is a dud, it happens to the best of us. Keep trying to get your message just right.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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