Let’s say you’re trying your hand at this whole social media game. You’re a small business, maybe a bakery (I say bakery because who doesn’t love a bakery and the delicious smells you get when you walk in?). Ok, so you run a bakery and your business is doing pretty well. But you hear you could connect with more people on social media sites for free! Everyone’s doing it, so why not?
You start your social media accounts, open a Facebook, Twitter, Google Plus, Instagram, Pinterest. You’re already overwhelmed, you can’t even tell the difference between each platform. What do you do!? How do you even get started. Well, in this age of the open internet there are tons of free tutorials put out by companies and individuals to help get you started. Another great strategy, commonly used by business schools, is to look at case studies. Case studies look at other businesses and how they performed doing something. You can easily find case studies that can help you get an idea of what works with social media. By learning from other businesses, there is less guesswork and less time wasted. So let’s get started!
Google+ isn’t dead yet! Clothing giant H&M uses the platform to engage with it’s million plus fans.
National Geographic utilizes G+
Take a look at Oreo’s stellar, real-time Super Bowl image
KLM airlines utilized the power of Twitter to give customers gifts
Simplezesty.com lists 5 creative Twitter campaigns
Econsultancy.com did a study to see if promoted posts actually work
Face Company Create listed their top 5 Facebook campaigns (that didn’t use ads)
Cadbury experiments with Facebook and wins big
Honda doing it right on Pinterest
Pinterest’s own collection of case studies
Instagram’s own collection of case studies