How to Enhance Your LinkedIn Profile

Not matter your title or position, you’re likely on LinkedIn. This social network is a key tool for those who own businesses, help run them, working in sales, marketing, management, any role! Through LinkedIn, there are many opportunities that are just waiting for you, whether it’s a new job, a chance to speak at a conference, or attending an industry event. You can also keep up with the latest news, talk to current and former colleagues, and meet new people.

We’ll take you through some simple tips to enhance your profile and hopefully get seen by more people and expand your network.

Talk about your interests
You may not think it’s relevant to add non-work interests to your profile, but it could help you meet more people! Say you work in marketing and also enjoy wine tasting, someone searching through potential marketing hires may also happen to have this interest. They message you, you both hit it off! So why not add your interests? It’s a great way to show who you are outside of your work.

Volunteer opportunities
If you happen to spend time volunteering, get it up on your profile. Even if this work isn’t related to your industry, it still shows people that you value helping others. Whether you help out for an hour a week at an animal shelter or volunteer as your kid’s basketball coach, you should make it known.

Post your language skills
If you happen to be fluent in more than one language that is a huge plus! Make sure you are honest about your language skills. That means you shouldn’t say you’re fluent in Japanese if you can only say a few sentences. Showing interest in a language, even if you aren’t fluent, is still something to post and be proud of.

 Add your projects
When you fill out your LinkedIn profile, you likely talk about prior positions, your skills, write up a little bio, add in your education. But have you promoted any projects you have worked on? This section isn’t just for college students to post school projects. If you worked on an advertising campaign for a local hair salon, be sure to post it! Even better, if you have quantitative results you should post those too.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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