How to Use Live Streaming for your Business


If you’re plugged into social media, you’ve probably heard of the new live streaming apps: Meerkat and Periscope. These apps let you stream video to your audience, whether it’s a product demo, a bike ride, or an interview. Periscope is Twitter’s competitor to Meerkat. A pro of Periscope is the ability to save your live streams and rebroadcast them. Meerkat’s streams disappear once you finish recording.

So how can these video apps help in your business?

Social Media Examiner has a great article on 6 ways to use live streaming for your business. We’d recommend reading the article, it gives some interesting ideas like hosting Q&A sessions, giving a behind the scenes look at your business, and showing how your product is made.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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