If you’re doing any sort of marketing on Facebook, you’ll have noticed a dramatic dip in your organic reach. Why? Facebook is trying to weed out more page posts in peoples’ timelines in favor of more posts from peoples’ friends. So your post that once got 300 people through organic reach may not have dropped to 200 or even 150. It’s a huge deal! It means it is much harder to reach people now, even though they like your page.
So what can you do? Well, Facebook is hoping that this drop will push you to buy ads or pay for boosting. One strategy we have seen working are Facebook dark posts. The fine people at Duct Tape Marketing have an in-depth guide on what dark posts are and how they work. Find out how to use dark posts in your next campaign.