What is a Facebook Dark Post?

facebook dark post

If you’re doing any sort of marketing on Facebook, you’ll have noticed a dramatic dip in your organic reach. Why? Facebook is trying to weed out more page posts in peoples’ timelines in favor of more posts from peoples’ friends. So your post that once got 300 people through organic reach may not have dropped to 200 or even 150. It’s a huge deal! It means it is much harder to reach people now, even though they like your page.

So what can you do? Well, Facebook is hoping that this drop will push you to buy ads or pay for boosting. One strategy we have seen working are Facebook dark posts. The fine people at Duct Tape Marketing have an in-depth guide on what dark posts are and how they work. Find out how to use dark posts in your next campaign.

Advertisements

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
This entry was posted in Facebook, MARKIT Group and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s