Social Media Tools You Need to Know About

social tools

Controlling all your social media accounts can be overwhelming. You may even give up for a time, especially if you are putting in a lot of effort and aren’t seeing results. Don’t give up yet! On the internet there are great solutions for everything. If you haven’t signed up or tried a social media dashboard, you are in for something special. This tool will help you manage and monitor your social accounts. They will give you important data that can help you fine tune your posts to gain more engagement and followers.

Hootsuite

This is a wonderful site that allows you to update multiple social media accounts from nearly any device. Use your computer, iPhone, Android, or BlackBerry. There is a free version which lets you control up to five accounts and two RSS feeds. For a small fee each month ($5.99) you are able to have unlimited use of the site. You can schedule posts, create analytics reports, streamline your workflow, listen to your audience, and so much more. A cool feature is the ability to set permission levels for your staff, and allow different team members to approve content before it gets posted.

Cyfe

This is an all in one dashboard allowing you to monitor social media, marketing, sales, analytics, support, and more. There are many widgets that can pull data from sites like Salesforce. It allows you to keep up to date on social demographics, mentions of your company, and identify opportunities for social engagement. This site doesn’t allow you to queue up posts or content, but it does give great in depth reporting to help you target your audience. The site is free to try and has an option for a premium version ($14-$19/month).

SproutSocial

This tool allows you to engage, publish, and analyze anything going on with your social media accounts. SproutSocial lets you post content to Twitter, Google+, Facebook, and LinkedIn. You can post from a desktop or mobile device (iOS or Android). There is also a collaborative publishing calendar which allows your social media team to work together. Their ViralPost tool analyzes your audience and helps optimize your post times so you can reach the most people. The site is free to try for 30 days.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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