It seems like every business has a blog nowadays. Your gardener has one, your hairstylist has one, the company that painted your house has one. But does it do any of them any good? Blogs are important for gaining and retaining customers. If you have a blog with great, relevant content, people will keep coming back to you. You have become an authority on whichever niche space you are blogging about. You could be blogging about dog grooming. Customers looking for grooming tips may find your blog, or other stylists may link to your great content. Blogs are more important for search engine optimization than ever before. It used to be simple to rank a website on Google, but the search engine giant has caught on. Don’t rely on shortcuts to try to rank your site, which could get you penalized or even delisted from Google. Relying on great content that users actually want to read is how your site can do well over the competition.
Say you have been searching for a guide about painting a bedroom. You happen upon a well written blog with step by step instructions and great photos. You use this guide to great success. Next time you’re in the market for a professional painter, you remember the blog which helped you out before and will likely contact them over the competition. This is how blogs should work, gaining your company leads and showing users you have authority in this space.
- Post Length Matters
Many people argue that nobody wants to read a 1,000 word article anymore. It’s too time consuming. But the data shows otherwise. Many people put more trust into a longer article, especially on an in-depth topic like creating a social media strategy for Facebook. Having a longer post can also lead to more opportunities to add in keywords for SEO purposes. In a shorter post, all these keywords may look out of place.
- Post Frequency
You want users to keep coming back to read your blog, and hopefully check out the rest of your site. It’s a good idea to have a schedule for when you plan to publish posts. This will keep users informed as to when to come back to the site. It can also help keep them interested. If you post one week, then don’t post again for another three, users will likely not want to keep checking back. If you post consistently once a week or every other day, users will come back and see new content, and then want to keep coming back.
A blog post doesn’t need to always be text. If you can explain your topic better through text, that’s great! Sometimes other forms can come in handy like videos, pictures, infographics. Infographics are a great way to combine visuals and data/facts. They are also very likely to get shared.
Your content doesn’t do well just sitting on your blog. You need to get it out there in front of the right people. Post it on your social media, share it to relevant forums and sites. Guest posting is a very useful tool to get your blog out there to readers. It involves contacting a website, pitching yourself to write content (that is relevant to you and the website), and hoping they accept. You can then link back to your blog in the guest post, which readers can then explore.
This is not the end all be all list of blogging tips. There are so many more ways to improve your blog once you get started. Adding photos, changing your headlines, A/B testing. Look at other sites in your industry to see how they run their blog. Get ideas from successful blogs! Then try it out, you may not see immediate results but don’t let it get you down. There’s no harm in putting yourself out there!