How to get the most out of email marketing

Email Marketing

What is it with marketers always going on about the importance of email marketing? You see your inbox fill up day to day with tons of emails you will never end up reading. What’s so great about more emails clogging peoples’ accounts? If you think about social media, like Twitter, you follow an account to make sure the updates come into your feed. You may not always like them, or you may miss them because you follow so many other accounts. But you still follow them just so you can keep up to date. This is the same with email marketing. It’s a great way for marketers and businesses to keep customers and potential customers up to date with the business. Most people are not likely to be checking a local salon’s website every day or even every week. But having a client subscribe to the salon’s emails ensures that updates, promotions, and deals are sent to the client.

Email marketing keeps vetted customers in the loop. These people have already spent money with your company, so you want to make sure to keep them updated so they can come back and spend more! You can do this with social media as well. But as stated above with the Twitter example, people follow so many accounts they will miss certain updates. With Facebook, the company has made it so any posts you do to your business’s page will only reach a small amount of your fans.

The beauty of email marketing is that emails will always get to subscribers, and that almost everyone checks their email daily. With a catchy headline, you can bring customers into your email where they may find information about specials, new items, or events. Without the email, this customer may never have found out about your latest promotion.

To get started with email marketing, you will need an account with an email marketing provider. One example is MailChimp. They provide a free plan if you plan to have less than 2000 subscribers. On the account you will need to make a sign up form, which you can put on your website and social media to gather emails. Then you will need to make your first email, which will go to everyone on your email list. You can create separate lists depending on who you want to send emails to. Your email campaigns should be useful to the subscriber, where they will gain or benefit by opening the email. Design of the email is important, you will want a nice header and a few graphics. Test out a few designs before you decide on one.

Now all you need to do is send! Your email marketing provider will give you analytics based on each campaign. It will show you the amount of people who opened your email, if emails didn’t get to people, and more. It is important to pay attention to these numbers so you can improve your next campaign!

Looking for help getting started with email marketing, or looking to boost your current one? Markit Group is here to help! We have a great deal of experience starting brand new campaigns and improving old ones. You will certainly see more engagement with your website and company with email marketing! Call or set up a consultation with us today to get started!

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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