If you enjoy analyzing your Facebook Insights and scrutinizing over your engagement stats, you are probably a social media geek. That’s not a bad thing! You are likely always looking for new ways to improve your posts, get more likes and retweets, and scale up your social presence. If this sounds familiar then you will want to read these books from some of the best marketers in the business. You may learn something new that can help jumpstart your social media empire. These can also make great gifts for friends or family who are in the social media business or are looking to get the word out about their business.
Epic Content Marketing by Joe Pulizzi
This is a must read for content marketers. It helps you develop a content marketing strategy, which is key to building a brand and gaining a loyal audience online. It will help you fine tune your content, ensuring it will target the right people and accomplish your business goals.
The Noob Guide to Online Marketing by Oli Gardner
For those of you just getting started with your own social media, this book was made for you. It has a step-by-step action plan to help you develop for social strategy. It will get you off the ground, and help you define your brand, and give you ideas about how to engage your audience. The great part about this book, you can get it for free! You just have to tweet about it. That’s a great social media strategy in itself.
Contagious: Why Things Catch On By Jonah Berger
This book is not necessarily directed at social media, but it has great takeaways that can be applied to it. It will help you understand how to get people to think about your product or service. The author discusses the role emotion plays in getting things to spread or be shared. He recommends creating emotional content, something that is very funny or motivational. This book could help you create the next viral sensation.
Youtility by Jay Baer
This book will help you create a great strategy or redevelop your existing one. The book recommends one useful tip before posting content, ask yourself if this is helpful to our audience. If it is not, then create something that is. A big takeaway from the book is to be helpful and personal to your audience. This will create genuine engagement and loyalty, which is key to any successful social media strategy.