The Best Length for your Social Media Posts

There are so many different social media platforms with their own nuances, it may seem hard to figure each one out. Blogs are suitable for longer form writing while Twitter is best for short bursts of information or links. Finding the optimal length for your content is key to getting your audience to engage. This infographic from Sum All is your cheat sheet to the best length for content on each social media site.

Interesting Insights

Best platform for long writing: Blog posts (1,600 words)

  • 94% of blog posts take under 6 minutes to read

Best length for YouTube videos: 3 minutes

  • This is the average length of the top 50 most popular videos

Perfect length for email subjects: 28-39 characters

  • Get an open rate of 12.2%

Facebook post length: 40 characters

  • Received 86% more engagement than posts with more characters


About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
This entry was posted in Email, Facebook, Infographic, Social Media Headlines, Twitter, YouTube and tagged , , , , , , , , . Bookmark the permalink.

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