If your business has a Facebook page you’re probably checking it often to see if there are new comments or likes. Your page offers many behind-the-scenes features you should be using to your advantage. Facebook pages have a tab called Insights. This feature gives “insight” into your audience, how well posts are doing, and more. If you moderate a page you should learn the ins and outs of Insights.
Know your Followers
You probably check your Likes often. Everyone wants to get more likes for their page and content. These Likes are important because you’re able to capture data about those interacting with your page. This data is put in four categories: Your Fans, People Reached, People Engaged, and Check-Ins. You can get information like:
Optimize your Posts
Using Insights you can see how well your posts are doing in regards to engagement. You can see a chart which shows when people are viewing your posts or page. This can help you determine what times you should be posting. You can also view how many people your post reached. Reach means they viewed the post but not necessarily liked or commented on it. Facebook captures information on people a post reaches as well as people who liked it.
The Insights feature will even show what types of posts do best. It will give information about Links, Status, and Photo posts. You can determine average reach and engagement for each type. A tab called Reach has a graph which reports Hide, Report as Spam, and Unlikes. You can see on which date someone performed one of these activities.
You can even figure out how people are getting to your page. Under the Visits tab, there is a chart called External Referrers. This will show how visitors from outside Facebook are finding your page. So if you happened to put a link to your page in a blog post, you can see how well that did to drive traffic.
Insights is an extremely useful tool. Using data, you can optimize posts, set post times, and craft the perfect post. It is a feature you don’t want to let go to waste.