4 Local Search Marketing & SEO Mistakes

2014 Online Marketing Trends & Tips-2

1) IGNORING THE DATA AGGREGATORS: “While you may be implementing a new strategy this year, don’t forget the basics. Site submissions to directories, specifically local directories, still matter. In the case of local businesses and the recent algorithmic at Google, one could argue it matters more than ever,” says Ryan Park, Arrow Creative. 

2) NOT HAVING AN INDIVIDUAL PAGE FOR EACH BUSINESS LOCATION: “If you want your store pages to be found, it’s best to have a unique, easily crawlable url for each store,” says Adam Dorfman, SearchEngineWatch.com 

3) DISMISS THE OPPORTUNITY OF PEOPLE TALKING ABOUT YOUR BUSINESS: “One mistake local businesses make is when they treat social media solely as a promotional platform. Remember, it is “social” media for a reason. People are having conversations about your industry and even your business. This is an opportunity to join the conversation and build relationships,” says Ryan Park, Arrow Creative. 

4) NOT USING LOCALIZED CONTENT: “Most businesses know they need to use relevant keywords in their content so their website ranks on the search engines. Unfortunately many business owners stop at the types of services or products they offer,” says Adam Dorfman, SearchEngineWatch.com

MARKIT Group knows that Search Engine Optimization (SEO) is a full time job. Let our experts help you get better search rankings in Google, Yahoo and Bing. Our SEO services are the best in the area and will help your website rank higher than your competitors. We will do all of the work for you and our methods will show results. We will make your website appear on the very first page of a search engine’s listings for relevant keywords and provide regular reports to update you on your ranking. As one of the best SEO companies, we make the necessary changes to a website in order to achieve top rankings in all major search engines and we deliver results. Our SEO services will bring a stream of new visitors to your website. If prospects can find you at the top of their search engine results, you can turn them into buyers. We will launch a campaign to improve your rankings and drive visitors to your site. An SEO campaign should produce a tangible return on your investment: new customers.

We will the build a framework to sustain a long-term increase in website traffic. We want your SEO investment to pay off over the long haul, so we’ll base your campaign on ethical link-building strategies. This framework gives you a sustained increase in traffic, largely unaffected by changes to search engine algorithms.

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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