The Importance of Reputation Management

Reputation-Management-ServicesOnline brand and reputation attacks have become some of the easiest and most impactful mechanisms for individuals and companies to cause serious harm to businesses.

These types of attacks can originate from a variety of sources, but most commonly the “attackers” are competitors, disgruntled employees, unhappy customers, dissatisfied investors, or other people and businesses who become upset with a company and want to cause that company serious damage.

At MARKIT Group, we know your online reputation is a key component of your success as a business, but it’s not always easy to keep track of what is being said on the Internet. MARKIT Group’s reputation management will give you both the protection and the recognition you need to excel. The service includes a total scrub of the Internet, which provides a benchmark of all current ratings and reviews and perceptions.

Our unique reputation management service ensures that you are listed accurately on all relevant search and review sites, and our team will notify you of all ratings and reviews of your business. With our assistance you will be able to respond to your customers in real-time and engage with them wherever they are online.

MARKIT Group has a proprietary reputation management tool leveraged to manage your online reputation. We will:

  • Provide 24/7 monitoring of your company online
  • Provide proactive and appropriate actions to respond to negative and positive remarks
  • Review Google analytics to determine where the majority of traffic is coming from, which helps determine target audience and critical stats to determine marketing efforts
  • Develop internal protocol to assist with reputation matters

Considering the ease with which these types of attacks can be initiated, and because of how quickly content can spread on the Internet, online reputation has become a top concern for businesses and executives.

For more information on how MARKIT Group can help you manage your online reputation email Nannette Staropoli at nannette@markit-group.com 

 

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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