Marketing is now very much, in todays age, a social media business. Social media has taken the marketing world by storm. One of the best social media websites for marketers is Pinterest. Pinterest reduces the number of steps a person must take from the discovery of a product to the sale of it.
Pinterest involves the user uploading content, such as clothing, recipes, articles, places to visit, etc. Pinterest is so unique and vital to marketers because the content on Pinterest lasts longer than on other social networking sites such as, Twitter and Facebook. People are also on Pinterest longer than any other social media site, with an average user staying on for an average 14.2 minutes.
Pinterest houses over 70 million users, with over 30 billion pins that users can browse through. Woman are the main users on Pinterest with 80% of the 70 million users. What makes Pinterest so important for a business is that content on Pinterest drives more traffic than any other site. Each pin has a back link that will lead a person directly to the source of the content. This traffic being generated on your website drives more sales! One statistic states that Pinterest generates about 27% more money per click than Facebook and 400% more than Twitter!
This type of social media can not be ignored for business. Pinterest has proven to be the real deal when it comes to social media, especially for a business that wants to thrive on e-commerce . The 500,000 businesses registered on Pinterest can’t be wrong!