In the marketing world, videos are the perfect way to get your advertisement campaign across to the intended customer. Videos are more exciting than just print ads, they engage the viewer with more than one sense. Videos hook viewers in various ways to entice them to watch an advertisement. YouTube is known for the video advertisements before watching a video on the site.
Joining YouTube in the video ad worlds is now Facebook. With over 1.3 billion users, video marketers are chomping at the bit to get started with the ads on users news feeds. Facebook just recently updated its algorithm on the site to see how many users actually watch the videos that already appear on their newsfeed. If you watch the videos more often than not, a user will have more videos towards the top of their newsfeed.
The move was likely driven by two motives. Facebook often seeks ways to surface the content people are most likely to engage with, and if users like more videos, then Facebook can provide the goods
The other motive is Facebook’s bottom line. The company is rolling out video ads to users, and the News Feed tweak will give the company a better idea of which users are most receptive to video ads. The more Facebook knows about your video watching habits, the more successful its new ad format will be. The more Facebook knows about your video watching habits, the more successful its new ad format will be.
What does this mean for advertisers? This new push for video ads on Facebook just means that users will be more receptive to ads and more engaged to what they are selling. It’s good news for advertisers with this newsfeed update.
FACEBOOK BUY BUTTON
In a report released this week, Facebook researchers found that people engage with advertisements on the site more frequently when they tell a story or are otherwise “sequenced.”
Thursday, the social media company announced in a blog post that it’s testing a “buy” button on ads and brand page posts.
“With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook,” the blog post states.
Facebook’s post goes on to note that, for the moment, the button is only available to “a few small to medium-sized businesses in the U.S.” Likewise, the post states that Facebook won’t share buyers’ credit or debit card information with other advertisers, stressing that the payment process is “safe and secure.”