Every four years the World is injected with pride, passion and futbol fever. Some of the best lessons learned from the World Cup can be applied to marketing for a small business. With the final game approaching us this weekend, MARKIT Group wanted to address some ways to use the Cup to market your business:
Bring People Together
The theme of unity in global sporting events isn’t groundbreaking, but the approach that corporations have taken this year on the theme show is unique: international interests that overcome cultural differences.
The lesson that small business owners can take from this commercial is simple: bring people together.
You may not have the same global influence as FIFA, but you do have the power to bring people together on a smaller scale. By working towards establishing yourself as a community’s founder and/or industry leader, you will earn the trust of potential customers.
Leverage your Community
While small business owners may not be able to travel the world and film various cultures celebrating the world cup, they can still leverage their community.
Just look at your Linkedin profile, and notice what type of groups you’re involved in or would like to join. As a small business owner, you have a multi-layered identity, and can connect with communities based on interests, location, industry, alumni associations, etc. Take advantage of your diverse background to expand your network.
Emphasize the Transformative Power of the Product
Small business owners can also craft a message around the transformative power of their products or services. We can’t all have advertisements with Cristiano Ronaldo but anyone can appreciate the idea of realizing one’s potential through the use of products and services. Don’t be afraid to have fun with it. Exaggerate the power of your products. Nike and Xbox did it, you can too!
We all understand that small business owners don’t have the resources that corporations have, but rather than fretting about budget restrictions, make light of the situation. Approach your efforts with humor, and act like the big boys even if you can only do so with a few social media posts or a homemade video.
Piggyback on Trending Events
Small businesses can take advantage of trending events or news stories as well. Piggybacking serves as a cost-effective marketing method, since businesses don’t have to fund the subject that’s drawing attention.
While you may not have the same budget or resources as bigger companies, you can still leverage their marketing strategies for your own business. Approach marketing initiatives with a creative mind, and have fun with the opportunities around you!