8 Ideas for July 4th Marketing Campaigns


The 4th of July not only marks our nations birthday, but marks a holiday in the marketing world that springs an infinite amount of ideas and possibilities. Last year, the average American spent $300 on the 4th of July, thats approximately a 58 percent increase from the prior year. With this in mind, brand marketers are out to take advantage in the increase the average citizen is willing to spend. Below are a few ideas to add to your  marketing campaign for the 4th of July holiday:

Run a Facebook Photo Contest

This prompts people to submit selfies at the pool, or scenic views of fireworks in their town. Ask your fans to vote on the favorite and this will bring in a buzz of likes and shares.

Hold a Patriotic Photo Contest 

Ask fans to send in photos of their American pride and the contestants with the most likes or shares gets a prize. This develops more fans through the likes and shares!

Create a photo gallery on your website

Have it feature fans in their most patriotic outfit. Promote it across all your marketing channels, prompting fans to get inspiration for their 4th of July BBQ’s and parties. Use the user content to drive traffic to relevant product pages and make sales!

Create a twitter campaign around a special offer

This is perfect for spreading the word about deals and promotions. Whether its 25% off of something or buy one get one free, give followers the chance to unlock the discount if a certain number of them retweet the offer. Promote the contest via a dedicated email to your customer base. You’ll see your discount go viral fast!

Set Up a Holiday Hashtag 

Promote it across all your marketing channels, you can make it catchy or generic. Prompt fans to share photos, Vines and stories. Set up an automatic response to posts with a coupon code they can redeem on your site or in-store.

Curate Social Collections of your 4th of July Sale Items (or all the red, white and blue items from your site)

Create a themed Pinterest board and a Facebook Look Book. Social collections are not only highly shareable, they’re super easy to set up. Make sure to link back to relevant items to drive commerce.

Run a July 4th themed quiz on your website

Ask consumers to answer American history trivia, or vote on their favorite July 4th movie moments. Produce fun, shareable content your target audience will love.

Add value to your customer’s day

Curate a collection of your favorite summer cocktail recipes on Pinterest. Create an interactive map of your staff’s favorite travel destinations. Put your web design team to work on an Uncle Sam “video” game.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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