How to Master LinkedIn

LinkedIn is one of those Social Media sites that has sat on the back burner behind Facebook, Twitter and Instagram. Just about everyone I know, personally and professionally, has a LinkedIn account, but beyond “connecting” what is LinkedIn’s purpose? Is it a “Professional Facebook” page? Do I need to post daily? Do you share any personal information or is it 100 percent professional? Is it just somewhere to upload a resume and list my achievements? Does it help my career? You hear a lot about LinkedIn. I get requests daily of people looking up my profile or wanting to connect, but once we connect, then what? At MARKIT Group, a Naples Marketing and PR firm, we always advise clients to create LinkedIn pages, individually and professionally. This info graphic by Gryffin Media explains exactly how to leverage LinkedIn to get the most networking opportunities possible and become a “LinkedIn Jedi.”

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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