2014 Report: Social Media Marketing is Still Growing – What’s Next?

Social Media Examiner just released the 2014 Social Media Marketing Industry Report. In summery, the 50-page report reveals that social media marketing is still growing and for businesses, social media marketing is an essential part to any long-term marketing strategy. At MARKIT Group, a Naples Marketing Firm, a long-term social media marketing strategy is a must for all of our clients, and it has been for years. We realize the importance social media marketing can play in growing and promoting your business.

Read the full 50-page report here

Below is a list of the key findings in this years report:

Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.

Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.

Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.

Marketers want to learn most about Google+: 54% of marketers are using Google+ but 64% want to learn more about it and 61% plan on increasing Google+ activities in 2014.

Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014 – a more than three-fold increase – and 28% of marketers want to learn more about it.

Facebook and LinkedIN are the two most important social networks for marketers: When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%

Most marketers aren’t sure their Facebook marketing is effective: Only 34% of marketers think that their Facebook efforts are effective

Original written content is most important for social media marketing: A significant 58% of marketers stated that original content is the single most important form of content, followed by original visual assets (19%).


About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
Aside | This entry was posted in In The Press, LinkedIn, Marketing, MARKIT Group, Social Media Headlines, Social Media Strategies, Uncategorized and tagged , , , , , . Bookmark the permalink.

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