Social Media Examiner just released the 2014 Social Media Marketing Industry Report. In summery, the 50-page report reveals that social media marketing is still growing and for businesses, social media marketing is an essential part to any long-term marketing strategy. At MARKIT Group, a Naples Marketing Firm, a long-term social media marketing strategy is a must for all of our clients, and it has been for years. We realize the importance social media marketing can play in growing and promoting your business.
Below is a list of the key findings in this years report:
Marketers place very high value on social media: A significant 92% of marketers indicate that social media is important for their business, up from 86% in 2013.
Tactics and engagement are top areas marketers want to master: At least 89% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
Blogging holds the top spot for future plans: A significant 68% of marketers plan on increasing their use of blogging, making it the top area marketers will invest in for 2014.
Marketers want to learn most about Google+: 54% of marketers are using Google+ but 64% want to learn more about it and 61% plan on increasing Google+ activities in 2014.
Podcasting on growth trajectory: Only 6% of marketers are involved with podcasting, yet 21% plan on increasing their podcasting activities in 2014 – a more than three-fold increase – and 28% of marketers want to learn more about it.
Facebook and LinkedIN are the two most important social networks for marketers: When forced to only select one platform, 54% of marketers selected Facebook, followed by LinkedIn at 17%
Most marketers aren’t sure their Facebook marketing is effective: Only 34% of marketers think that their Facebook efforts are effective
Original written content is most important for social media marketing: A significant 58% of marketers stated that original content is the single most important form of content, followed by original visual assets (19%).