Social Media shines in supporting role for new movie “Chef”

Chef-Movie-PosterIt’s nice to see that Hollywood is recognizing that social media is the new language of this century. “Chef” hits the movie theaters today, Friday May 9 and all reviews point at social media as the big star. According to, Social Media hits it out of the park in its supporting role.

The story follows distinguished chef Carl Casper (Jon Favreau) as he learns that hard way that social media can both grow and squash a business. After receiving a bad review from a food critic, he lashes out on Twitter and has a meltdown that goes viral on YouTube.  Ultimately, he loses his job and starts fresh with a food truck business. It’s his young son that steps up to promote the new venture via TwitterVineInstagram and Facebook. The chef’s 11-year-old son Percy (Emjay Anthony) teaches him how to use Twitter and discovers the food review went viral. It also explores how adults are continually learning from their tech-savvy kids.

Watch an exclusive clip on Mashable here:

The film is written and directed by Favreau too and stars Sofia Vergara, Robert Downey Jr., Scarlett Johansson, John Leguizamo and Dustin Hoffman. It was awarded the audience choice award for Best Narrative at the 2014 Tribeca Film Festival last month.

At MARKIT Group, we love seeing social media center stage in a film – and this particular film seems to capture today’s culture and what’s needed to get a startup business off the ground. 

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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