It’s almost that time again! Time to make some new resolutions for a brand new year, and resolutions for social media marketing are no exception! But what to promise ourselves? A great place to start is THIS list of resolutions for marketers from last year. While a lot has changed (to put it mildly) since then in the social media space, this list is still incredibly relevant, and full of great insights. The author also isn’t at all afraid to point out the fallacies of some sacred cows of social marketing, too, something we’re very impressed by. A choice example:
I promise not to be so uptight. Here I am more talking about compliance. You guys have got to lighten up. The reality is there’s tons of stuff already being said about you and your brand in social media and nothing you do is going to stop that. Now I’m not saying give people license to be stupid and say things they shouldn’t say, but compliance does not approve everything your people say in public, at speaking engagements, or in live interviews. Sanction a group of people to speak on behalf of the company in social media and trust what they say just like you do with media and public relations. I know this is more realistic for some companies than others, but there are a ton of things your social media people should be at will to tweet, post, and say without having to run it through approval. Figure out as many of those scenarios as possible and let the content flow.
Find the rest of the resolutions HERE.