How Tos: Increasing Engagement

engagingWe have another great article we’d like to share with you today, this one by Columbus, OH social media entrepreneur Jason Parks.  It was published recently on, and you can find the whole article HERE.

It’s a fantastic list of suggestions of how to get people to more actively engage with your social media efforts.  Remember, being proactive is paramount!  When you’re ready to start taking charge of your social media, call MARKIT at 800.755.6441, ext 101.

Here’s a sample of the article:

Having a compelling graphic will make your social post stand out amongst the competition and reach a larger audience. When I make a post on Facebook for one of my clients that has a strong call-to-action on the image, we see 4x the reach and click-through rate.

For example, if you are making a blog post, promote this content through a graphic and you will drive more traffic to your website. Additionally, professional graphics will add brand consistency and professionalism throughout your social channels.

Imagine your social media post as a billboard on the freeway. The more compelling the advertisement, the more people will notice the message while driving. With social, more people will notice your graphic in the newsfeed.

About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C.
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