Richard Branson of Virgin Group, is a true self-made man. A high school dropout, Branson has built a gigantic corporate empire from scratch, primarily using his creativity, ingenuity and charm to make it happen. Such a man, who also happens to be on the forefront of new technologies (VSS Enterprise, anyone?) is exactly who you want to talk to about how to use social media effectively. And luckily for us, he shared his wisdom on the subject in a great article that you can find HERE.
Here’s a brief sample of his suggestions, which we loved. And if you’re interested in an addendum, be sure to check out a Forbes article that follows-up on what Branson wrote HERE.
Don’t get hung up on being too serious. Experiment with new ways of telling your stories and make the most of all the new tools out there like Tumblr and Storify, as well as visualising your stories through films, photos and audio slideshows.
It needn’t cost much – you can do a lot with a smartphone, free social tools and enthusiasm.“