The World of Social Media

When we talk about the social media “world,” we’re usually talking about this…

Microsoft Word - web 2.0 logos.docOr maybe a map of what network is used most where (spoiler: Facebook, almost everywhere except Eastern Europe, Africa, Iran, Brazil and China).

But what about a more creative way of thinking of the “Social Media World”?  Randall Munroe, creator of the Internet’s own version of “The Far Side,” “xkcd,” came up with this wonderful thing back in 2007, turning the usage levels and general popularity of each social media platform into a world map, akin to something Tolkein would have made for
“The Lord of the Rings.”

online_communitiesBeyond how fun this map is, it’s also a sort of historical document, a moment captured in time, of the Internet in the Spring of 2007.  Now, just six years later, the continents have all shifted and moved around, some of them flat out sinking into the sea like Atlantis!

Munroe made an updated map a few years later, in 2010, that is truly staggering.  Less has changed since then that it did between 2007 and 2010, but still, there could doubtless be yet another entire new map based around the current landscape.  The social media world truly is an ever-changing one.

While there isn’t an actual physical world to explore with the maps at your side, it’s still a nifty guide to what platform is the most important in what sphere of social media.  At the very least, it could be a great start for a social media strategy map.

(click to enlarge)

online_communities_2_large

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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