We all know that reputation management is hugely important for business success. If you don’t manage it consistently and wisely, your brand image can suffer. Here are a few tips to keep your business on track – and these are just the tip of the iceberg! If you’d like to get more indepth about your company’s reputation and both protect and improve it day over day, contact MARKIT Group: firstname.lastname@example.org, and let us take your reputation and your business to new levels of excellence!
Hashtag: Great Service
Social Media Today
“Nothing travels faster than light, with the possible exception of bad news, which follows its own rules.”
That was Douglas Adams’ take, and he died before Facebook was a gleam in Zuckerberg’s eye.
His words still ring true today, and whether we love or hate the speed of social media, it’s reality. We can ride it or let it ride us.
Twitter, Facebook, and online review sites have drastically magnified the online visibility of every company imaginable. More than likely, a new firm will have far more unpaid, external content online than material they have generated and paid for themselves. Again, it’s up to you to take control of that.
What are people saying about you on Twitter? Who’s sharing your Facebook page? Any good pics making the rounds on Instagram?
To a great extent, you can control what goes online about you, even if you aren’t the one composing the content or paying the bill. Grab onto some basic principles of online reputation management, and make the most of what everybody makes of you.
The first day you do business, you should already be online via every imaginable social media platform. You realize your advertising budget isn’t exactly a monster yet, so when you can take advantage of free publicity, you have to do it.
Post regularly, but don’t just do the obvious “Come and shop with us” stuff. Everybody says that. Customers today want to do business with companies that provide what they want, with good service, and under shared values.
So if your specialty product is organically produced cotton, don’t just take the direct shot. Work around the edges a bit. Talk about environmental degradation in general and the impact of chemical-heavy cotton production. Establish your stand on the issues, and let that be a roundabout way of getting would-be customers’ attention.
Share the Sharing
Maybe you’re getting some love on social media, or somebody has written a favorable review online somewhere. Pump it up! How beautiful is it to take something that someone else wrote on a site that someone else paid for, then share it to your advantage through yet another platform that costs you nothing? Prowl around. Find the good stuff that’s being said about you, and brag on yourself.
But wait. Don’t brag on yourself. Get the word out, yes, but again, it pays to be indirect.