Great PR for Waterside Shops

MARKIT Group recently garnered some wonderful PR for our favorite luxury retail mall client – this was published in News Press. Our team is having a blast hosting local media meet n greets -we love the super media folks in this town! You can read the article in its original location here.

Waterside Shops’ new luxury leader

Anne Fleming has joined the Naples shopping center as its general manager.

Jul. 18, 2013   |  Lindsay Downey
Anne Fleming has joined Waterside Shops as its general manager.

 IF YOU GO

What: Waterside Shops
Where: 5415 Tamiami Trail N., Naples
Info: 598-1605; watersideshops.com

As she strolls past Gucci and Hermes, Anne Fleming stops to chat with maintenance workers and points shoppers in the right direction.

As general manager at the Waterside Shops in Naples, Fleming has spent her first three months on the job meeting hundreds of retail employees and observing guests’ behaviors, from their buying patterns to the store windows that catch their eyes — and the ones that don’t.

It’s been a lifelong study of shoppers for Fleming, who has more than 20 years of luxury retail experience at stores such as Neiman Marcus, Bloomingdale’s and Tiffany & Co.

Naples' Waterside Shops features about 60 shops and restaurants.Fleming, a UCLA graduate, worked at Somerset Collection in Michigan, owned by Forbes Co., which also manages Waterside.

“Her two decades of experience in luxury brands will be a tremendous asset to Waterside Shops’ moving forward,” Michelle Jacobs of Waterside Shops said in a statement. “She’s been incredibly involved in the communities she’s been a part of in the past through her charity work, so I’m sure she’ll be an integral part of the Gulf shore business and philanthropic world in short order.”

Fleming, a Pelican Bay resident, has supported nonprofits ranging from cancer to the arts, and served as president of the Autism Society of America. Her disabled son Sasha, an 18-year-old Naples High School student, inspires her to champion causes for those with special needs.

As she integrates herself into her new community, Fleming is working to expand Waterside’s reach as well.

The shopping center — with cascading waterfalls set amid 30,000 tropical plants and more than 60 shops and eateries — is known as one of Naples’ most luxurious shopping destinations.

But with stores such as the Gap and Ann Taylor, Waterside — which will welcome its newest retailer, Lilly Pulitzer, in the fall — caters to mid-market buyers as well. On any given day, shoppers might spend $25,000 on a watch at Officine Panerai or $25 on a cooking gadget at Williams-Sonoma.

Fleming is working on marketing strategies she hopes to unveil next season to make the Waterside experience more inviting.

“We need everyone to feel welcome here,” she said.

Connect with this reporter: @lindsay_downey (Twitter)

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About MARKIT Group

MARKIT Group is a full-service traditional and digital marketing and public relations firm with an emphasis on social media, reputation management and monitoring, as well as brand management. Headquartered in Bonita Springs, Fla., with offices in New York, Pittsburgh and Charleston, S.C. www.markit-group.com.
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